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It’s a fact of retail life that consumers have demands. In fact, they have many of them, and not all of them are easy to fulfil. From faster delivery, to constant and accurate tracking services, ensuring that the customer remains happy is a feat that businesses will always be fighting to fulfil. The question, however, is whether or not companies, whether direct retailers or their freight forwarders, can actually keep up with the seemingly unrealistic demands that their audience are throwing at them. same day delivery is one such demand, and while some retailers are offering this service already, we’re exploring whether it’s truly a viable option for the future.


Demand is everything when it comes to business. After all, most businesses wouldn’t even have a business were it not for a demand for the service or product that they offer. Even freight forwarders would find themselves out of work if there wasn’t someone, somewhere, looking to ship. However, while a regular level of demand is understandable and healthy, some demands do tend to take things a step too far – but is same day delivery too far? Is there even a demand for such a service?

A GlobalData survey doesn’t seem to think so. Well, sort of.

According to the survey, 28% of people in the UK had never used same day delivery before, but had intentions to in the future, while 28.9% had no intention of ever using it at any point. 77.8% aren’t willing to pay for this service either, which could mean that businesses that offered this service would struggle to make back the money it would take to offer the service in the first place.

Why Wouldn’t It Work?

Again, the cost alone could be the biggest downfall that businesses offer. Industry leaders like Amazon or eBay often have the funds and customer base to cover the cost associated with this delivery service, but smaller retailers or those with far less warehouses could simply find it impossible. Trucks can only drive so far, and planes can only carry so much, so sheer time and monetary constraints could mean that some companies just don’t have the resources available in order to get something delivered in a day.

Let’s take clothing company ASOS, for example. This company is one of the biggest online retailers for clothing, with revenue of around £1.9 billion in 2017, yet while they once offered same day home delivery in 2009 to anyone living within 50 miles of their warehouse in Hemel Hempstead, the £16.95 cost tended to turn customers away from even opting for the service, and therefore failed to make a profit. Today, they offer specific delivery slots and evening delivery, which is proving to be a much more popular and frankly far more feasible option.

Amazon’s Lead

Despite the limitations associated with same day delivery, Amazon’s sheer popularity in recent years is making it extremely difficult for other retailers to keep up. They have been offering their Amazon Prime one-day delivery service since February 2005, and while it’s had its hiccups along the way, including an investigation from Advertising watchdog, they’ve more or less perfected the process – and now they’re offering same-day delivery to limited locations.

It’s important to note, though, that even Amazon, who are currently industry giants, are struggling to offer this service across the entire country. If you live within a city, you’re more likely to be able to choose this service, however anyone outside of a certain radius of their warehouses will find themselves exempt from the option, payment or not.

In short, same day delivery is something that is certainly nice to have, but often the costs for both the consumer and company can mean it’s not worth the organisation. Whether this will change in the future with advances in technology has yet to be seen, but for now, it looks like next day delivery will have to suffice and there’s certainly nothing wrong with that.

If you’d like a quote for our next day delivery service, or for any other UK or international delivery, fill in our quote form today. If you have any questions concerning your order, you can get in touch with one of our expert team on 01268 525444.


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Barrington Freight Ltd,
Bowden House,
Luckyn Lane, Basildon,
Essex SS14 3AX